• Home
  • News
    • Local
    • Africa
    • Global
  • Editorial
  • Features/Interviews
  • Brands
  • Resources
    • Marketing Research LinkedIn Discussion Groups
    • Marketing/Market Research Online Programs
    • MARKET RESEARCH TUTORIALS
  • Events
    • Show all Events
    • Search Events
    • Add an Event
    • My Bookings
    • Locations
  • Advertise
    • Online Advertising
    • E-News advertising
    • Business Directory Listings
    • Ad File Uploads
  • Jobs
    • Search Jobs
    • Show all jobs
    • Post a job
    • Edit Your job Postings
  • US?
    • Media Profile
    • Be Our Reporter
    • Submit a Press release
    • Our Address & Map
    • Reprints
    • RI Support
    • Articles
      • Articles
      • Research Industry Interviews
      • Search all Articles
      • Research Industry News
      • RI Magazine(PDFs)
      • Be Our Writer
    • Contact Us

Research Intelligence Magazine

...the fact as it is...

  • Stream Live
You are here: Home / Articles / General Articles / WELCOME TO THE AGE OF MULTISENSORY DIGITAL EXPERIENCES

WELCOME TO THE AGE OF MULTISENSORY DIGITAL EXPERIENCES

By RI Magazine June 27, 2018 31 Comments

We live in an increasingly digital world. We communicate, work, shop and play digitally most of the time. Most of our daily activities are done, shared or experienced with some type of digital device. This is what drives the current digital marketing trend. However, it is important not to lose sight of what really matters to customers of branded products (based on our

global database). When asked to spontaneously think about brands, more than 50% of customers talk about the product or service experience. Its look, feel, sound, smell, and taste.

The more digitization is entering our world, the more importance we attach to real and tangible experiences. It is our sensory perceptions that cause feelings and long-lasting positive emotions. Eventually, this affects our behaviour. The fact that sensory product experiences increase the first choice rates for customers (+27%) as well as noncustomers of branded products (+66%) serves to prove this hypothesis. Therefore, it is specific sensory experiences that drive sales. Addition, they positively affect long-term brand strength (+37% among customers, +53% among noncustomers). So even though consumers often remain unaware of them, sensory experiences create and shape strong and iconic brands. This is why the future of marketing does not lie solely in digitization as an end in itself, but as a means to end to create digital multisensory experiences and to optimize the sensory experience chain.

 Only in contributing to a unique experience proposition, can digital marketing reach its full potential. Digital developments offer great opportunities to improve sensory experiences at various touchpoints. One example is Augmented Reality. This allows brands to be visually present in unexpected ways and places. This allows the creation of new perspectives. Apple recently launched a new ARKit developer software which enables app developers to efficiently connect the real and augmented worlds with machine learning and artificial intelligence. Facebook is working on AR smart glasses to integrate the power of Augmented Reality into its platform. AR allows for three-dimensional thinking where users not only see adverts in front of them, but all around them. Moreover, it enables consumers to envision the product experience

Also Read  One Hundred Jobs to Go at SurveyMonkey

in 3D. IKEA, the Swedish home goods giant, just launched its new app IKEA Place. It helps customers to virtually furnish rooms with objects and accessories from the IKEA catalogue.

Thus, it provides the possibility to actually see the products as they would appear against the colour of the wall, the dimensions of the room. This allows them to get an impression of the texture of the fabric, light and shadows. This demonstrates a great example of how digital technology can help to provide real sensory product experiences. Another example of how digitization can help to optimize the sensory experience chain are digital assistants that give a voice to brands. Amazon’s Alexa-controlled wireless Echo speaker allows users to interact using speech. This makes the brand and shopping experience feel much more natural, tangible and responsive. With this invention,

Amazon is becoming the new Google for ecommerce and 55% of US online searches now start on Amazon. This service is now being expanded with the use of a camera, hence integrating the sense of sight. Echo Look, a hands-free style assistant, offers a style check and enables users to see potential purchases, such as clothing, before they buy. Recent announcements state that Amazon also aims to spice up its Alexa voice assistant with a pair of smart glasses to make the sensory experience even more intuitive and distinct. These examples serve to illustrate how brands can integrate digital developments into real life experiences in a meaningful way. This will improve the sensory experience chain along various touchpoints and to consequently drive sales and strengthen emotional bond. To summarise in tweet length: The age of multisensory digital experiences has arrived. Sensory product & service experiences are at the core of brand management Digital services can be used to create multisensory brand experiences along various touchpoints AR and voice service are great examples of how digitization can optimize the sensory experience chain and provide a more holistic brand experience.

Also Read  The Windows are Opening

KRISTINA KAMPFER,

Project Manager, Kantar Added Value Germ

MARCH 7, 2018 BY ESOMARNO COMMENTS

CHALLENGES & ISSUES

Comments

  1. Uoisty says

    May 6, 2022 at 2:32 am

    order viagra 50mg pill – viagra sildenafil 100mg sildenafil next day

    Reply
  2. Rqgsgu says

    May 7, 2022 at 7:36 pm

    prednisolone 10mg pill – neurontin tablet cost tadalafil 5mg

    Reply
  3. Smlmma says

    May 10, 2022 at 7:06 am

    order augmentin 625mg – cialis overnight delivery order generic tadalafil 40mg

    Reply
  4. Ibtpko says

    May 12, 2022 at 6:53 pm

    sulfamethoxazole without prescription – viagra fast shipping viagra 100mg cost

    Reply
  5. Sxknyq says

    May 15, 2022 at 2:24 am

    order cephalexin 125mg generic – clindamycin cheap erythromycin for sale

    Reply
  6. ilxkjahe says

    May 18, 2022 at 12:24 am

    cost provigil 100mg

    Reply
  7. lldhfqfo says

    May 18, 2022 at 11:08 am

    https://erythromycinn.com/# how to apply erythromycin ophthalmic ointment

    Reply
  8. vidbyhnj says

    May 18, 2022 at 11:24 am

    purchase modafinil pills

    Reply
  9. meqbratk says

    May 18, 2022 at 1:41 pm

    order modafinil pill

    Reply
  10. Rfibjj says

    May 18, 2022 at 4:56 pm

    order rhinocort generic – order disulfiram 500mg pills disulfiram 250mg tablet

    Reply
  11. bgcncjms says

    May 18, 2022 at 8:20 pm

    provigil 100mg cheap modafinil 100mg cost

    Reply
  12. bjiuoddh says

    May 19, 2022 at 8:12 pm

    modafinil price modafinil 200mg drug

    Reply
  13. pfkfzqux says

    May 19, 2022 at 10:47 pm

    provigil 100mg us

    Reply
  14. Vbmqsd says

    May 20, 2022 at 4:23 am

    order ceftin 500mg online cheap – buy methocarbamol 500mg online cheap tadalafil 20mg pills

    Reply
  15. lmnfqltv says

    May 20, 2022 at 10:11 am

    modafinil 200mg cheap order modafinil generic modafinil 100mg price

    Reply
  16. sxvuvzyq says

    May 20, 2022 at 12:43 pm

    buy provigil 100mg

    Reply
  17. relational databases says

    May 20, 2022 at 4:29 pm

    Great line up. We will be linking to this great article on our site. Keep up the good writing.

    Reply
  18. jzjabwbn says

    May 20, 2022 at 8:22 pm

    buy provigil 100mg order provigil sale buy generic provigil

    Reply
  19. Xblsat says

    May 21, 2022 at 3:17 pm

    brand ampicillin 250mg – order cialis pill order tadalafil 40mg without prescription

    Reply
  20. uybqouds says

    May 21, 2022 at 11:56 pm

    order modafinil online cheap

    Reply
  21. auuvlntu says

    May 22, 2022 at 3:05 am

    buy modafinil online cheap

    Reply
  22. qmulaaqb says

    May 22, 2022 at 4:31 pm

    provigil cheap modafinil for sale online order generic modafinil 100mg

    Reply
  23. koykgepq says

    May 22, 2022 at 7:14 pm

    buy provigil sale modafinil 100mg us

    Reply
  24. yjksayxr says

    May 23, 2022 at 3:19 am

    provigil 100mg cheap

    Reply
  25. data Mcq says

    May 23, 2022 at 8:22 am

    I would like to thnkx for the efforts you have put in writing this blog. I am hoping the same high-grade blog post from you in the upcoming as well. In fact your creative writing abilities has inspired me to get my own blog now. Really the blogging is spreading its wings quickly. Your write up is a good example of it.

    Reply
  26. jityujvr says

    May 23, 2022 at 9:37 am

    erythromycin cost

    Reply
  27. Udmcjq says

    May 23, 2022 at 3:42 pm

    amoxicillin 1000mg cost – order amoxicillin 250mg sale generic levitra 20mg

    Reply
  28. Pnxcfj says

    May 25, 2022 at 3:05 am

    ivermectin 3 mg without prescription – brand levitra 20mg buy vardenafil 20mg generic

    Reply
  29. Dchooy says

    May 26, 2022 at 2:51 pm

    generic doxycycline 100mg – buy generic clomiphene 50mg tadalafil 10mg tablet

    Reply
  30. emrwonym says

    May 26, 2022 at 11:35 pm

    erythromycin dosage erythromycin uses

    Reply
  31. Dayhdn says

    May 28, 2022 at 11:33 am

    cialis 10mg canada – purchase cialis modafinil online

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

In The News

  • Making research accessible – John Bizzell

  • LIVING IN A MODERN DAY ECONOMY LIKE NIGERIA

  • BOOK LAUNCH: THE VILLAGER, A STORY TELLING ON HOW AFRICANS CONSUME BRANDS, LAUNCHED

  • HANDLING RESPONDENTS’ PREFERENCES

  • GENDER EQUALITY: INHERITANCE

  • NYSC Experience

  • The Importance of Calcium for Menopause

  • I LOST MY TWO BREASTS TO CANCER …BUT MY HUSBAND STILL LOVES ME -SHONDIA

  • Samsung Galaxy S7 Speculation Picks Up Pace

  • Airtel Bags Most Innovative Business Idea Award



Continue reading...

Research Industry Blog

  • ENHANCING YOUR SHOPPER EXPERIENCE WITH DATA

  • WELCOME TO THE AGE OF MULTISENSORY DIGITAL EXPERIENCES

  • BIZTRENDS 2018: FUTURE CONSUMER BEHAVIOUR

  • 5 Principles to Drive Brand Growth : Perspectives of a MR Consultant brandtalk- Michael Umogun

  • EMPATHY VS. INCENTIVES?

  • CHOOSING THE MOST APPROPRIATE POPULATION

  • FIELD WORK IN GHANA

  • GENDER EQUALITY: INHERITANCE

  • Survey Findings Reveal Half of Divorcees Had Doubts before Saying ‘I Do’

  • Global Smartphone Sales Hit a Quarterly High in Q4 2015



read more...

-More

  • -Be our Reporter
  • -Market Research Companies
  • -Archives
  • -Quick Contact

HeadLines

  • Health Care
  • Technology
  • Diary
  • Sports
  • Art-tetainment

Get RSS Feed

  • Email
  • Facebook
  • LinkedIn
  • RSS
  • Twitter
  • YouTube
Copyright © 2019 | Research Intelligence Magazine. All rights reserved