• Home
  • News
    • Local
    • Africa
    • Global
  • Editorial
  • Features/Interviews
  • Brands
  • Resources
    • Marketing Research LinkedIn Discussion Groups
    • Marketing/Market Research Online Programs
    • MARKET RESEARCH TUTORIALS
  • Events
    • Show all Events
    • Search Events
    • Add an Event
    • My Bookings
    • Locations
  • Advertise
    • Online Advertising
    • E-News advertising
    • Business Directory Listings
    • Ad File Uploads
  • Jobs
    • Search Jobs
    • Show all jobs
    • Post a job
    • Edit Your job Postings
  • US?
    • Media Profile
    • Be Our Reporter
    • Submit a Press release
    • Our Address & Map
    • Reprints
    • RI Support
    • Articles
      • Articles
      • Research Industry Interviews
      • Search all Articles
      • Research Industry News
      • RI Magazine(PDFs)
      • Be Our Writer
    • Contact Us

Research Intelligence Magazine

...the fact as it is...

  • Stream Live
You are here: Home / MARKET RESEARCH TUTORIALS / RESEARCH OBJECTIVES

RESEARCH OBJECTIVES

By RI Magazine September 10, 2019 29 Comments

Before conducting a market research, your research objectives need to be defined. Research objectives quite simply answer a simple question – Why are you conducting this market research? Of course, that question does not have a simple answer. The answer can go down in depth and become 10 more questions. For example – Are you conducting this market research to find out the strength of your brand, or to find out about competition sales figures, or find out brand recall etc etc. Thus, with each question, your research objective changes and the research methodology will change accordingly.

The reason a marketer needs to pay attention to research objectives, is because these objectives define the scope of the study. If the objective is too large, then you spend a lot of time on collecting information which is ultimately not useful to you. If on the other hand, if the research objective is narrow, then you do not get adequate information in one go. Thus, the challenge is to set the right research objective.

In general, there are 3 ways that you can define your research objectives.

EXPLORATORY RESEARCH OBJECTIVES –

The purpose of such a type of market research is to explore the market. Thus, the research objectives are defined accordingly. If the research objective was to find out competition sales, then the market research questionnaire needs to ask questions as follows – How many brands are present in the market? What are the number of products of each brand? How many dealers are present for each product? What is the average sales per dealer for each product? Where is the sales more – in urban or rural? What is the quantity purchased per month and sold per month? So on and so forth. Thus, this kind of exploratory research objective prepares you for a quantitative market research process.

Also Read  Types of Market Research

DESCRIPTIVE RESEARCH OBJECTIVES –

Descriptive research objectives help you to find out WHY an action is being taken. Thus, this is more of a qualitative research objective. Continuing the above example, why are the dealers promoting that particular product in the locality? Why are the customers purchasing or prefering that product? What are the features of the product which attract the customers? How is the cost of the product controlled? Thus, these are more descriptive questions. Asking the question of why a customer buys a product, warrants a long answer because there are many reasons a customer might prefer a product, and each customer’s preference will be for a separate reason. Thus, designing the market research questionnaire when the research objective is descriptive, becomes a difficult job. The marketer needs to be as specific as possible so that he gets the correct answers. At the same time, the right questions need to be asked otherwise there would be a lot of clutter in the market research report.

CAUSAL RESEARCH OBJECTIVES –

A market research which wants to observe cause and effect, is known to have a causal research objective. So, if you now know the different reasons that customers are buying a product, and you decide to launch a new product of your own, then it will become a causal market research. If you introduce a new product, what will be the effect in the market? Will the market accept the product? Or will it reject the same? If the product can be rejected, then what can be the causes? Thus, the causal research will find all causes for the success or failure of a plan. Hence a causal research objective incorporates various elements of cause and effect in the marketing questionnaire.

Also Read  CHOOSING THE MOST APPROPRIATE POPULATION

 Do note that there is also one school of advice, which says that you need to define the research objectives beforehand, so that you can then search for the appropriate market research data which might be available in the market. Thus, if you know the objective of research, you can search for a proper data rather then conducting the market research yourself.

Comments

  1. Dytzko says

    May 2, 2022 at 8:18 pm

    sildenafil 150mg usa – cheap viagra tablets sildenafil pills 200mg

    Reply
  2. Ybkcme says

    May 7, 2022 at 11:42 pm

    buy prednisolone for sale – buy prednisolone online cheap cheap tadalafil 20mg

    Reply
  3. Mfubri says

    May 10, 2022 at 12:20 pm

    buy clavulanate sale – tadalafil 5mg canada order cialis 40mg online cheap

    Reply
  4. Fdthme says

    May 12, 2022 at 10:58 pm

    bactrim over the counter – order viagra generic viagra 100mg brand

    Reply
  5. Smjljy says

    May 15, 2022 at 5:55 am

    buy cephalexin 250mg for sale – brand cleocin 300mg erythromycin 500mg usa

    Reply
  6. Gbttho says

    May 18, 2022 at 7:42 pm

    rhinocort order online – buy generic cialis buy antabuse 500mg for sale

    Reply
  7. Juqnbj says

    May 20, 2022 at 7:06 am

    cefuroxime 500mg oral – cialis 20mg tablet cialis 5mg usa

    Reply
  8. Mlljji says

    May 21, 2022 at 5:53 pm

    ampicillin 500mg price – cipro 1000mg price order tadalafil 5mg without prescription

    Reply
  9. Iyohay says

    May 23, 2022 at 7:09 pm

    order amoxil 500mg pills – vardenafil 20mg us order generic levitra 10mg

    Reply
  10. Ukvgiw says

    May 25, 2022 at 4:59 am

    ivermectin 5 – buy levitra 20mg buy vardenafil

    Reply
  11. Gwzhsh says

    May 26, 2022 at 5:38 pm

    order doxycycline 100mg without prescription – cialis 10mg sale tadalafil 10mg generic

    Reply
  12. Zmugrw says

    May 28, 2022 at 2:05 pm

    real cialis pharmacy prescription – buy cialis 40mg without prescription buy modafinil online

    Reply
  13. Zztrph says

    May 29, 2022 at 11:03 pm

    cost deltasone 40mg – buy prednisone 10mg without prescription order isotretinoin sale

    Reply
  14. Stmokf says

    May 31, 2022 at 8:07 am

    cheap amoxil 500mg – amoxil 1000mg drug sildenafil price

    Reply
  15. Rlmasl says

    June 1, 2022 at 9:18 pm

    prednisolone 5mg cost – cheap gabapentin 600mg cheap sildenafil tablets

    Reply
  16. Vpbbej says

    June 3, 2022 at 1:04 pm

    order furosemide 100mg – ivermectin 3mg stromectol ivermectin new zealand

    Reply
  17. Ruohfk says

    June 5, 2022 at 4:15 am

    hydroxychloroquine without prescription – baricitinib 2mg generic order baricitinib 2mg online

    Reply
  18. Epmdrq says

    June 6, 2022 at 5:49 pm

    buy generic glucophage – buy amlodipine sale amlodipine 5mg sale

    Reply
  19. Peazsi says

    June 9, 2022 at 6:28 pm

    vardenafil 20mg without prescription – levitra 20mg us purchase clomid online

    Reply
  20. Wgtjrg says

    June 11, 2022 at 9:41 am

    buy albuterol online – albuterol canada order dapoxetine 90mg generic

    Reply
  21. Nqftlj says

    June 12, 2022 at 9:55 pm

    order synthroid sale – buy plaquenil 200mg without prescription order plaquenil sale

    Reply
  22. Wzwkwf says

    June 14, 2022 at 9:08 am

    buy tadalafil 40mg for sale – viagra 25mg price viagra oral

    Reply
  23. Dwtvzz says

    June 16, 2022 at 4:40 am

    prednisone tablet – prednisone steroids amoxicillin 500mg sale

    Reply
  24. Jymncx says

    June 17, 2022 at 5:20 am

    buy diltiazem sale – order azithromycin 250mg for sale neurontin 800mg oral

    Reply
  25. Ezugdh says

    June 18, 2022 at 4:52 am

    purchase lasix online cheap – cost furosemide 40mg buy doxycycline 200mg online cheap

    Reply
  26. Erltzq says

    June 19, 2022 at 9:32 am

    order cenforce 100mg pills – stromectol 6mg pills domperidone 10mg oral

    Reply
  27. Axxxrz says

    June 22, 2022 at 6:30 am

    modafinil drug – cost prednisone 5mg rhinocort pill

    Reply
  28. Lzyctg says

    June 24, 2022 at 1:44 am

    order accutane 10mg – azithromycin 500mg brand buy tetracycline 500mg sale

    Reply
  29. Ubsmcy says

    June 25, 2022 at 6:24 pm

    flexeril 15mg sale – gloperba drug buy inderal generic

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

In The News

  • Making research accessible – John Bizzell

  • LIVING IN A MODERN DAY ECONOMY LIKE NIGERIA

  • BOOK LAUNCH: THE VILLAGER, A STORY TELLING ON HOW AFRICANS CONSUME BRANDS, LAUNCHED

  • HANDLING RESPONDENTS’ PREFERENCES

  • GENDER EQUALITY: INHERITANCE

  • NYSC Experience

  • The Importance of Calcium for Menopause

  • I LOST MY TWO BREASTS TO CANCER …BUT MY HUSBAND STILL LOVES ME -SHONDIA

  • Samsung Galaxy S7 Speculation Picks Up Pace

  • Airtel Bags Most Innovative Business Idea Award



Continue reading...

Research Industry Blog

  • ENHANCING YOUR SHOPPER EXPERIENCE WITH DATA

  • WELCOME TO THE AGE OF MULTISENSORY DIGITAL EXPERIENCES

  • BIZTRENDS 2018: FUTURE CONSUMER BEHAVIOUR

  • 5 Principles to Drive Brand Growth : Perspectives of a MR Consultant brandtalk- Michael Umogun

  • EMPATHY VS. INCENTIVES?

  • CHOOSING THE MOST APPROPRIATE POPULATION

  • FIELD WORK IN GHANA

  • GENDER EQUALITY: INHERITANCE

  • Survey Findings Reveal Half of Divorcees Had Doubts before Saying ‘I Do’

  • Global Smartphone Sales Hit a Quarterly High in Q4 2015



read more...

-More

  • -Be our Reporter
  • -Market Research Companies
  • -Archives
  • -Quick Contact

HeadLines

  • Health Care
  • Technology
  • Diary
  • Sports
  • Art-tetainment

Get RSS Feed

  • Email
  • Facebook
  • LinkedIn
  • RSS
  • Twitter
  • YouTube
Copyright © 2019 | Research Intelligence Magazine. All rights reserved