Training and retraining are not only important but necessary in every organization. Having considered this fact, coupled with the other that the market research industry is evolving every day especially with the COVID-19, which has affected all facets of human life, the Nigeria Marketing Research Association has since been making effort to see that the industry is placed on the proper pedestal professionally.
Capacity building (or capacity development) is the process by which individuals and organizations obtain, improve, and retain the skills, knowledge, tools, equipment, and other resources needed to do their jobs competently. It allows individuals and organizations to perform at a greater capacity (larger scale, larger audience, larger impact, etc.).
It’s not surprising, therefore, that the newly sworn-in NiMRA exco has made bold steps towards taking capacity-building to the next level by enunciating regular training programmes its administration wants to pursue.
In fact, on the 2019/2020 NiMRA Events calendar, released by the association, training/workshops were a constant feature, and as frequent as one training programme in each quarter of the year. This non-implementation cannot be delinked from the lockdown resulting from the Covid-19 scourge, but including training in its programme is the right move and a commitment to placing capacity-building on the front burner in the market research industry.
Not only is training a prerequisite in the market research industry, training and indeed constant training is required in every business if it wants to thrive. No wonder the Managing director at Hitachi Capital Business Finance, Gavin Wraith-Carter observed that “Standing still in a business world as competitive as today for most leaders is simply not an option. Businesses will all have specific challenges to address as the market shifts and technology evolves. The best way of staying a step ahead of competitors is to invest in skills across the business”.
Further, according to a survey by Hitachi Capital Business Finance, business leaders planning training in 2020 say digital skill courses are their priority.
The poll of more than 1,200 business leaders revealed that 81% are planning on growth in 2020 with 69% planning to sign up for courses.
According to the report, SME leaders in the legal sector are the most enthusiastic about training with 85% saying they would like to learn additional skills, followed by bosses in manufacturing (82%) and transport (73%).
Amongst the SME leaders looking to boost their digital skills almost 4 in 10 (38%) said they would like to improve their knowledge around software, the Internet, and social media.
Of all the sectors polled, leaders in the retail industry were the most open to brushing up on their digital skills, with more than half the respondents (51%) saying they would like to attend such a course.