Training and retraining are not only important but necessary in every organization. Having … [Read more...]
Diversity and Gender Equality in Market Research
The call for gender parity in market research has been looked at in some quarters with disdain … [Read more...]
The Windows are Opening
Marketing, social and opinion research business in Africa may not have attained its desired position … [Read more...]
The Windows are Opening
Marketing, social and opinion research business in Africa may not have attained its desired position … [Read more...]
Dawn of the Data-Driven Organisation
An organisation’s ability to pre-empt, adjust and respond to changes in customer preferences, market … [Read more...]
Meeting the Training Need of Market Research
Employee training and development is a broad term covering multiple kinds of employee learning. … [Read more...]
Charter Status Will Rejig Market Research Business in Nigeria
Market research is a field that remains relevant amidst the sea of changes taking place in marketing … [Read more...]
Project Nigeria-Building a Virile Nation
Every Nigerian, no matter one’s station or cadre- leader or led, is a potential stakeholder in the … [Read more...]
Marketing Research in a Depressed Economy
The fact that marketing research, which is defined as the systematic gathering and analysis of … [Read more...]
Saving Nigeria for the Future
A pastor once shared with his congregation how just few decades ago a brand new Peugeot car now sold … [Read more...]