We ran a small quantitative survey recently which found that 100 per cent of large forest creatures … [Read more...]
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Nana T. Baffour-Awuah, a strategist at New York-based research firm Consumer Dynamics offers … [Read more...]
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There have been more concerns raised presently on the issue of equality, inclusion and diversity in … [Read more...]
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Being different is scary. In marketing, trying something different is scary. Nobody wants to be the … [Read more...]
Social Media Platforms and Online Video Set to Consolidate Their Dominance in Advertising in 2020, Despite Measurement Concerns
Nearly half of advertisers admit they don’t currently have the right balance between online and … [Read more...]
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For a nation to move forward both politically and socio-economically, the leaders must demonstrate … [Read more...]
THE FUTURE OF THE MARKET RESEARCH INDUSTRY
Technological developments, shifting economic power, population change, environmental pressures and … [Read more...]
CONSUMER DISLOYALTY IS THE NEW NORMAL
Assume the people you consider to be the most loyal customers on the planet are, in fact, disloyal. … [Read more...]
HOW TECHNOLOGY IS CHANGING MARKET RESEARCH
Technology is opening up options and making the world a smaller, more … [Read more...]
CONTENT IS KEY IN DIGITAL COMMUNICATION
In Naijaland getting people to notice you is described as a difficult job because you need to do … [Read more...]