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Research Intelligence Magazine

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ONCE UPON A TIME: WHY STORYTELLING IS ESSENTIAL TO RESEARCH

By Earl Okezie September 20, 2021 46 Comments

We ran a small quantitative survey recently which found that 100 per cent of large forest creatures … [Read more...]

EMPATHY, AI AND THE FUTURE OF QUALITATIVE

By RI Magazine December 12, 2019 36 Comments

Nana T. Baffour-Awuah, a strategist at New York-based research firm Consumer Dynamics offers … [Read more...]

GENDER EQUALITY, INCLUSION & DIVERSITY IN MARKET RESEARCH

By RI Magazine December 12, 2019 54 Comments

There have been more concerns raised presently on the issue of equality, inclusion and diversity in … [Read more...]

DON’T BE A ME -TOO BRAND: BE DISRUPTIVE

By Michael Umogun December 12, 2019 51 Comments

Being different is scary. In marketing, trying something different is scary. Nobody wants to be the … [Read more...]

Social Media Platforms and Online Video Set to Consolidate Their Dominance in Advertising in 2020, Despite Measurement Concerns

By RI Magazine December 12, 2019 38 Comments

Nearly half of advertisers admit they don’t currently have the right balance between online and … [Read more...]

ADDRESSING NIGERIA’S YOUTH UNEMPLOYMENT CHALLENGE

By RI Magazine September 10, 2019 5,172 Comments

For a nation to move forward both politically and socio-economically, the leaders must demonstrate … [Read more...]

THE FUTURE OF THE MARKET RESEARCH INDUSTRY

By RI Magazine September 10, 2019 41 Comments

Technological developments, shifting economic power, population change, environmental pressures and … [Read more...]

CONSUMER DISLOYALTY IS THE NEW NORMAL

By RI Magazine September 10, 2019 94 Comments

Assume the people you consider to be the most loyal customers on the planet are, in fact, disloyal. … [Read more...]

HOW TECHNOLOGY IS CHANGING MARKET RESEARCH

By RI Magazine September 10, 2019 50 Comments

      Technology is opening up options and making the world a smaller, more … [Read more...]

CONTENT IS KEY IN DIGITAL COMMUNICATION

By Michael Umogun September 10, 2019 33 Comments

In Naijaland getting people to notice you is described as a difficult job because you need to do … [Read more...]

In The News

  • Making research accessible – John Bizzell

  • LIVING IN A MODERN DAY ECONOMY LIKE NIGERIA

  • BOOK LAUNCH: THE VILLAGER, A STORY TELLING ON HOW AFRICANS CONSUME BRANDS, LAUNCHED

  • HANDLING RESPONDENTS’ PREFERENCES

  • GENDER EQUALITY: INHERITANCE

  • NYSC Experience

  • The Importance of Calcium for Menopause

  • I LOST MY TWO BREASTS TO CANCER …BUT MY HUSBAND STILL LOVES ME -SHONDIA

  • Samsung Galaxy S7 Speculation Picks Up Pace

  • Airtel Bags Most Innovative Business Idea Award



Continue reading...

Research Industry Blog

  • ENHANCING YOUR SHOPPER EXPERIENCE WITH DATA

  • WELCOME TO THE AGE OF MULTISENSORY DIGITAL EXPERIENCES

  • BIZTRENDS 2018: FUTURE CONSUMER BEHAVIOUR

  • 5 Principles to Drive Brand Growth : Perspectives of a MR Consultant brandtalk- Michael Umogun

  • EMPATHY VS. INCENTIVES?

  • CHOOSING THE MOST APPROPRIATE POPULATION

  • FIELD WORK IN GHANA

  • GENDER EQUALITY: INHERITANCE

  • Survey Findings Reveal Half of Divorcees Had Doubts before Saying ‘I Do’

  • Global Smartphone Sales Hit a Quarterly High in Q4 2015



read more...

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