With so many conferences and events to choose from in the Market Research industry, you may be … [Read more...]
MENTAL HEALTH IN A CHANGING WORLD: A FOCUS ON YOUTHS
The World Health Organisation for its 2018 mental health campaign chose to focus on youth. This is … [Read more...]
ESOMAR CONGRESS FEATURE: Finn’s Favourites
ESOMAR held its annual Congress in Edinburgh ,recently. Here its Director General Finn Raben chooses … [Read more...]
EMPATHY, AI AND THE FUTURE OF QUALITATIVE
Nana T. Baffour-Awuah, a strategist at New York-based research firm Consumer Dynamics offers … [Read more...]
Gender Equality, Inclusion & Diversity at Kantar
Our purpose as a business is to inspire our clients, our people and society to create and flourish … [Read more...]
GENDER EQUALITY, INCLUSION & DIVERSITY IN MARKET RESEARCH
There have been more concerns raised presently on the issue of equality, inclusion and diversity in … [Read more...]
DON’T BE A ME -TOO BRAND: BE DISRUPTIVE
Being different is scary. In marketing, trying something different is scary. Nobody wants to be the … [Read more...]
Social Media Platforms and Online Video Set to Consolidate Their Dominance in Advertising in 2020, Despite Measurement Concerns
Nearly half of advertisers admit they don’t currently have the right balance between online and … [Read more...]
ADDRESSING NIGERIA’S YOUTH UNEMPLOYMENT CHALLENGE
For a nation to move forward both politically and socio-economically, the leaders must demonstrate … [Read more...]
Ipsos Joins the World to Commemorate World Refugee Day
From dance parties to food festivals and urban hikes, millions of people around the world took part … [Read more...]