We ran a small quantitative survey recently which found that 100 per cent of large forest creatures … [Read more...]
AD Market Forecast to Grow This Year
UK – Advertising spend in the UK is expected to increase by 15.2% to £27bn in 2021, driven by online … [Read more...]
Market research is the top strategy separating winners from losers in B2B
Market and insights firms must ensure that they not only truly understand but also meet the needs of … [Read more...]
Understanding Your Customers
Combining attitudinal and behavioural data improves your knowledge and perspective of customers. … [Read more...]
West and Central Africa: A New Opportunity for a Nascent Region
The West African sub-region, with an estimated population of 402 million, is a complex geography of … [Read more...]
Reflexivity Is Key to Our Industry Building Back Better
The research sector is at a pivotal moment to take the steps needed not only to survive but to … [Read more...]
The impact of the COVID-19 pandemic on the youth
The ILO participated in an online event on the economic and employment effects of COVID-19 on young … [Read more...]
The Declining Fortunes of the Marketing & Brand Team
The Inspiration for this piece came from an article in the Harvard Business Review (July-August) … [Read more...]
EMPATHY, AI AND THE FUTURE OF QUALITATIVE
Nana T. Baffour-Awuah, a strategist at New York-based research firm Consumer Dynamics offers … [Read more...]
GENDER EQUALITY, INCLUSION & DIVERSITY IN MARKET RESEARCH
There have been more concerns raised presently on the issue of equality, inclusion and diversity in … [Read more...]