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Research Intelligence Magazine

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ONCE UPON A TIME: WHY STORYTELLING IS ESSENTIAL TO RESEARCH

By Earl Okezie September 20, 2021 46 Comments

We ran a small quantitative survey recently which found that 100 per cent of large forest creatures … [Read more...]

AD Market Forecast to Grow This Year

By Joy Ngwolo May 14, 2021 32 Comments

UK – Advertising spend in the UK is expected to increase by 15.2% to £27bn in 2021, driven by online … [Read more...]

Market research is the top strategy separating winners from losers in B2B

By Earl Okezie April 30, 2021 31 Comments

Market and insights firms must ensure that they not only truly understand but also meet the needs of … [Read more...]

Understanding Your Customers

By Earl Okezie April 30, 2021 62 Comments

Combining attitudinal and behavioural data improves your knowledge and perspective of customers. … [Read more...]

West and Central Africa: A New Opportunity for a Nascent Region

By Earl Okezie April 28, 2021 32 Comments

The West African sub-region, with an estimated population of 402 million, is a complex geography of … [Read more...]

Reflexivity Is Key to Our Industry Building Back Better

By Earl Okezie April 21, 2021 31 Comments

The research sector is at a pivotal moment to take the steps needed not only to survive but to … [Read more...]

The impact of the COVID-19 pandemic on the youth

By Earl Okezie April 9, 2021 34 Comments

The ILO participated in an online event on the economic and employment effects of COVID-19 on young … [Read more...]

The Declining Fortunes of the Marketing & Brand Team

By Earl Okezie April 6, 2021 30 Comments

The Inspiration for this piece came from an article in the Harvard Business Review (July-August) … [Read more...]

EMPATHY, AI AND THE FUTURE OF QUALITATIVE

By RI Magazine December 12, 2019 36 Comments

Nana T. Baffour-Awuah, a strategist at New York-based research firm Consumer Dynamics offers … [Read more...]

GENDER EQUALITY, INCLUSION & DIVERSITY IN MARKET RESEARCH

By RI Magazine December 12, 2019 54 Comments

There have been more concerns raised presently on the issue of equality, inclusion and diversity in … [Read more...]

In The News

  • Making research accessible – John Bizzell

  • LIVING IN A MODERN DAY ECONOMY LIKE NIGERIA

  • BOOK LAUNCH: THE VILLAGER, A STORY TELLING ON HOW AFRICANS CONSUME BRANDS, LAUNCHED

  • HANDLING RESPONDENTS’ PREFERENCES

  • GENDER EQUALITY: INHERITANCE

  • NYSC Experience

  • The Importance of Calcium for Menopause

  • I LOST MY TWO BREASTS TO CANCER …BUT MY HUSBAND STILL LOVES ME -SHONDIA

  • Samsung Galaxy S7 Speculation Picks Up Pace

  • Airtel Bags Most Innovative Business Idea Award



Continue reading...

Research Industry Blog

  • ENHANCING YOUR SHOPPER EXPERIENCE WITH DATA

  • WELCOME TO THE AGE OF MULTISENSORY DIGITAL EXPERIENCES

  • BIZTRENDS 2018: FUTURE CONSUMER BEHAVIOUR

  • 5 Principles to Drive Brand Growth : Perspectives of a MR Consultant brandtalk- Michael Umogun

  • EMPATHY VS. INCENTIVES?

  • CHOOSING THE MOST APPROPRIATE POPULATION

  • FIELD WORK IN GHANA

  • GENDER EQUALITY: INHERITANCE

  • Survey Findings Reveal Half of Divorcees Had Doubts before Saying ‘I Do’

  • Global Smartphone Sales Hit a Quarterly High in Q4 2015



read more...

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