Marketing, social and opinion research business in Africa may not have attained its desired position … [Read more...]
Theatrics Over Youth Empowerment
With elections around the corner, politicians are overreaching themselves again to bamboozle the … [Read more...]
HOW HUMAN IS YOUR BRAND?
CUSTOMERS EXPECT MORE NATURAL COMMUNICATIONS FROM BRANDS TODAY, WITH MARKETERS HAVING THE CHALLENGE … [Read more...]
BRIGHT FUTURE FOR POLITICAL POLLS IN NIGERIA
The 2019 elections in Nigeria have been concluded, albeit with mixed reactions trailing the outcome, … [Read more...]
OUR NARRATIVES: FALTERING STEP? LEAP GROWTH?
Nature is not static hence change is constant. The following philosophers perceive change as … [Read more...]
LAGOS AGOG AS NiMRA WELCOMES DELEGATES TO 3RD AFRICA FORUM
All is now set for the African Market Research Association (AMRA) conference called Africa Forum … [Read more...]
GOOD ADS AND BAD ADS: LEARNINGS FROM FACIAL CODING
The Yoruba ethnic group in Nigeria are strong believers in the power of the eyes in storytelling and … [Read more...]
THE RISE OF AUTOMATION IN MARKET RESEARCH
BRANDS ARE INCREASINGLY TURNING TO AUTOMATED RESEARCH TECHNIQUES TO PRUNE THE MARKET OF POOR … [Read more...]
HOW RELIABLE ARE OPINION POLLS?
Political opinion polling has recently come in for some very heavy criticism, in different countries … [Read more...]
Theatrics Over Youth Empowerment
With elections around the corner, politicians are overreaching themselves again to bamboozle the … [Read more...]
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