For a nation to move forward both politically and socio-economically, the leaders must demonstrate … [Read more...]
Ipsos Joins the World to Commemorate World Refugee Day
From dance parties to food festivals and urban hikes, millions of people around the world took part … [Read more...]
THE FUTURE OF THE MARKET RESEARCH INDUSTRY
Technological developments, shifting economic power, population change, environmental pressures and … [Read more...]
CONSUMER DISLOYALTY IS THE NEW NORMAL
Assume the people you consider to be the most loyal customers on the planet are, in fact, disloyal. … [Read more...]
HOW TECHNOLOGY IS CHANGING MARKET RESEARCH
Technology is opening up options and making the world a smaller, more … [Read more...]
CONTENT IS KEY IN DIGITAL COMMUNICATION
In Naijaland getting people to notice you is described as a difficult job because you need to do … [Read more...]
Accelerated Growth Sees Amazon Crowned 2019’s BrandZTM Top 100 Most Valuable Global Brand
‘Eco-system’ brands win over consumers as many traditional brand categories crumble Consumer … [Read more...]
The Windows are Opening
Marketing, social and opinion research business in Africa may not have attained its desired position … [Read more...]
Theatrics Over Youth Empowerment
With elections around the corner, politicians are overreaching themselves again to bamboozle the … [Read more...]
HOW HUMAN IS YOUR BRAND?
CUSTOMERS EXPECT MORE NATURAL COMMUNICATIONS FROM BRANDS TODAY, WITH MARKETERS HAVING THE … [Read more...]