With elections around the corner, politicians are overreaching themselves again to bamboozle the … [Read more...]
LIVING IN A MODERN DAY ECONOMY LIKE NIGERIA
In this 21st century economy, every nation is either developed or undergoing development . A … [Read more...]
HOW TO USE SOV TO PREDICT, DRIVE OR IMPACT A BRAND’S TOMA – A NIGERIAN PERSPECTIVE
So what is the correlation between these two levers and how can SOV be used to drive, predict or … [Read more...]
How Marketing Research Can Become Like Morning Coffee…7 Must-Haves
This is the 8th anniversary of an amazing event. As Chief Research Officer at the Advertising … [Read more...]
WOMEN IN RESEARCH IN AFRICA
There’s growing acceptance and recognition of the important role women play in the development … [Read more...]
TECH, CONTENT AND CREATIVITY DRIVE BIGGEST RISE IN TOP 100 MOST VALUABLE GLOBAL BRANDS
The total brand value of the BrandZ Top 100 grew by a record 21%, adding almost $750 billion to the … [Read more...]
Brand Growth Needs Both Good Strategy And Execution
I am happy to relinquish my column this month to my colleague Dale Beaton Dale Beaton, Global Head … [Read more...]
ENHANCING YOUR SHOPPER EXPERIENCE WITH DATA
Whether your retail business is marketing online or from a physical location, your bottom line … [Read more...]
QUANTITATIVE AND QUALITATIVE MARKET RESEARCH: WHICH IS BETTER?
Question: We know that you’re a quantitative market researcher. But we’re hoping you can step back … [Read more...]
HOW RELIABLE ARE OPINION POLLS?
Political opinion polling has recently come in for some very heavy criticism, in different countries … [Read more...]
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