With so many conferences and events to choose from in the Market Research industry, you may be overwhelmed and confused as to which ones are worthwhile to attend. We have compiled a list of the top 20 Market Research Conferences (in chronological … [Read More...]
ARTICLES
MENTAL HEALTH IN A CHANGING WORLD: A FOCUS ON YOUTHS
The World Health Organisation for its 2018 mental health campaign chose to focus on youth. This is perhaps because there is an increasing recognition that youths operate in a more dynamic world where they face many social, economic and environmental … [Read More...]
ESOMAR CONGRESS FEATURE: Finn’s Favourites
ESOMAR held its annual Congress in Edinburgh ,recently. Here its Director General Finn Raben chooses his top 3 (or 4) presentations. It’s almost always spring for the data and insights industry, where new ideas and technologies constantly blossom, … [Read More...]
EMPATHY, AI AND THE FUTURE OF QUALITATIVE
Nana T. Baffour-Awuah, a strategist at New York-based research firm Consumer Dynamics offers thoughts on the intersection of AI and marketing research. What’s empathy got to do with market research, you ask? Everything. Particularly now, with AI … [Read More...]
Gender Equality, Inclusion & Diversity at Kantar
Our purpose as a business is to inspire our clients, our people and society to create and flourish in an extraordinary world. Inclusion and diversity is central to how we deliver on this. To face accelerating transformation pressure, we require … [Read More...]
GENDER EQUALITY, INCLUSION & DIVERSITY IN MARKET RESEARCH
There have been more concerns raised presently on the issue of equality, inclusion and diversity in market research business following the important role women play in the development process. A recent study still points to lack of senior Women Execs … [Read More...]
DON’T BE A ME -TOO BRAND: BE DISRUPTIVE
Being different is scary. In marketing, trying something different is scary. Nobody wants to be the marketer that messes up a multimillion-dollar brand. It’s easier to play it safe, relying on what has worked before or for others. That must be why we … [Read More...]
Social Media Platforms and Online Video Set to Consolidate Their Dominance in Advertising in 2020, Despite Measurement Concerns
Nearly half of advertisers admit they don’t currently have the right balance between online and offline A large portion of marketers globally (46%) don’t have the right balance and synergies between digital and offline media, while three quarters … [Read More...]
ADDRESSING NIGERIA’S YOUTH UNEMPLOYMENT CHALLENGE
For a nation to move forward both politically and socio-economically, the leaders must demonstrate esteem for talents, actively encouraging able individuals, and honouring those who excel in their profession. And encourage their citizens so that they … [Read More...]
INTERVIEWS
Covid-19 has brought about a new way of doing business – Dr. Ebhomenye
Dr. JO Ebhomenye is the Founder and Chairman of Market Trends International Ltd - the oldest and largest indigenous market research agency in Nigeria. Over the last 40 years, he has been a major player in the … [Read More...]
“Transformation and innovation will help us stay relevant as an industry” -Aremu
Fikayo Aremu is a Director at Fintech and Head of Transformation at Kantar Nigeria. In this interview with JOY NGWOLO, he speaks on recent innovations that helped his agency to stay afloat during the raging … [Read More...]
The pandemic has given birth to new Entrepreneurs – Tina Umunna
Which organization do you represent presently and how long have you been in the MR business? My name is Augustina Umunna, I am the Senior/Lead Consultant for ANGELOS- MARKETICS LIMITED. I have been in Market … [Read More...]
AS A BRAND, YOU NEED TO BE STRATEGIC TO UNDERSTAND WHAT THE WHITE SPACE MAPPINGS ARE -ABIDEMI
JUNAID ABIDEMI is Creative Director with Kantar Nigeria. In this interview with Research Intelligence, he says to have an advertising or communication that relates with consumers, you need to test it to see that … [Read More...]
WHY AFRICAN CHALLENGES REQUIRE SPECIFIC TECH TOOL SOLUTIONS’- Niyi Yusuf, Managing Director, Accenture Nigeria
NIYI YUSUF is the Managing Partner of Verraki, a pan African business and technology solutions firm. He spoke with journalists, on the uniqueness of African challenges, whose solutions should be tailored … [Read More...]
HOW TO BRIDGE THE GAP BETWEEN MARKET RESEARCH AND BRAND DEVELOPMENT – KATHRYN KOROSTOFF
Brand managers have a tough job of cutting through the noise to successfully position a brand, finding golden opportunities to create and sustain differentiation, and plowing through volumes of competitive mayhem — … [Read More...]
‘MARKET RESEARCH COMPANIES HAVE TO BE REGULATED EVERYWHERE POSSIBLE’
Creppy Kangni represents Random Dynamic Resources Ltd in the West Coast. Based in Togo Republic specifically in Lome, he covers all the French speaking countries in West Africa for Random. These are countries like … [Read More...]
SKY IS THE LIMIT WITH TECHNOLOGY-SAMMIE NNANWOBU
SAMMIE NNANWOBU is an ICT expert in-charge of Information Technology and Communication at Random Random Dynamic Resources Ltd . The Oracle certified and consultant software developer to many blue chip companies … [Read More...]
TECHNOLOGY REDEFINING MARKETING RESEARCH-ALEXAN
ALEXAN CARRILHO is the Operations Director of the Kantar System in Nigeria, an experienced marketing researcher of over 20 years. Alexan shared her experience and perspectives on issues of contemporary interest in … [Read More...]
Tutorials
Why research your market?
As we mentioned some time ago, you’re probably already conducting informal market research on a daily basis, whether intentionally or not. Each time you chat with one of your sales reps about customer complaints, compare your prices with your competitors’ prices, or talk with a prospect about product features, you’re learning more about your market. But there are numerous reasons why it’s worth formalizing this process. Perfecting your market research process can help you find answers you … [Read More...]