The World Health Organisation for its 2018 mental health campaign chose to focus on youth. This is perhaps because there is an increasing recognition that youths operate in a more dynamic world where they face many social, economic and environmental … [Read More...]
ARTICLES
ESOMAR CONGRESS FEATURE: Finn’s Favourites
ESOMAR held its annual Congress in Edinburgh ,recently. Here its Director General Finn Raben chooses his top 3 (or 4) presentations. It’s almost always spring for the data and insights industry, where new ideas and technologies constantly blossom, … [Read More...]
EMPATHY, AI AND THE FUTURE OF QUALITATIVE
Nana T. Baffour-Awuah, a strategist at New York-based research firm Consumer Dynamics offers thoughts on the intersection of AI and marketing research. What’s empathy got to do with market research, you ask? Everything. Particularly now, with AI … [Read More...]
Gender Equality, Inclusion & Diversity at Kantar
Our purpose as a business is to inspire our clients, our people and society to create and flourish in an extraordinary world. Inclusion and diversity is central to how we deliver on this. To face accelerating transformation pressure, we require … [Read More...]
GENDER EQUALITY, INCLUSION & DIVERSITY IN MARKET RESEARCH
There have been more concerns raised presently on the issue of equality, inclusion and diversity in market research business following the important role women play in the development process. A recent study still points to lack of senior Women Execs … [Read More...]
DON’T BE A ME -TOO BRAND: BE DISRUPTIVE
Being different is scary. In marketing, trying something different is scary. Nobody wants to be the marketer that messes up a multimillion-dollar brand. It’s easier to play it safe, relying on what has worked before or for others. That must be why we … [Read More...]
Social Media Platforms and Online Video Set to Consolidate Their Dominance in Advertising in 2020, Despite Measurement Concerns
Nearly half of advertisers admit they don’t currently have the right balance between online and offline A large portion of marketers globally (46%) don’t have the right balance and synergies between digital and offline media, while three quarters … [Read More...]
ADDRESSING NIGERIA’S YOUTH UNEMPLOYMENT CHALLENGE
For a nation to move forward both politically and socio-economically, the leaders must demonstrate esteem for talents, actively encouraging able individuals, and honouring those who excel in their profession. And encourage their citizens so that they … [Read More...]
Ipsos Joins the World to Commemorate World Refugee Day
From dance parties to food festivals and urban hikes, millions of people around the world took part in events to celebrate World Refugee Day at a time when the number of children, women and men uprooted by wars and persecution has broken all … [Read More...]
INTERVIEWS
AS A BRAND, YOU NEED TO BE STRATEGIC TO UNDERSTAND WHAT THE WHITE SPACE MAPPINGS ARE -ABIDEMI
JUNAID ABIDEMI is Creative Director with Kantar Nigeria. In this interview with Research Intelligence, he says to have an advertising or communication that relates with consumers, you need to test it to see that … [Read More...]
WHY AFRICAN CHALLENGES REQUIRE SPECIFIC TECH TOOL SOLUTIONS’- Niyi Yusuf, Managing Director, Accenture Nigeria
NIYI YUSUF is the Managing Partner of Verraki, a pan African business and technology solutions firm. He spoke with journalists, on the uniqueness of African challenges, whose solutions should be tailored … [Read More...]
HOW TO BRIDGE THE GAP BETWEEN MARKET RESEARCH AND BRAND DEVELOPMENT – KATHRYN KOROSTOFF
Brand managers have a tough job of cutting through the noise to successfully position a brand, finding golden opportunities to create and sustain differentiation, and plowing through volumes of competitive mayhem — … [Read More...]
‘MARKET RESEARCH COMPANIES HAVE TO BE REGULATED EVERYWHERE POSSIBLE’
Creppy Kangni represents Random Dynamic Resources Ltd in the West Coast. Based in Togo Republic specifically in Lome, he covers all the French speaking countries in West Africa for Random. These are countries like … [Read More...]
SKY IS THE LIMIT WITH TECHNOLOGY-SAMMIE NNANWOBU
SAMMIE NNANWOBU is an ICT expert in-charge of Information Technology and Communication at Random Random Dynamic Resources Ltd . The Oracle certified and consultant software developer to many blue chip companies … [Read More...]
TECHNOLOGY REDEFINING MARKETING RESEARCH-ALEXAN
ALEXAN CARRILHO is the Operations Director of the Kantar System in Nigeria, an experienced marketing researcher of over 20 years. Alexan shared her experience and perspectives on issues of contemporary interest in … [Read More...]
‘ICT AS A CATALYST TO NIGERIA’S ECONOMIC BREAKTHROUGH’-DR. IKECHUKWU ADINDE
DR. IKECHUKWU ADINDE is the Administrator of Nigeria’s foremost digital capacity building institution- Digital Bridge Institute (DBI). In this interactive session with the media, he prescribes ways the nation can … [Read More...]
WITHOUT DATA YOU ARE GOING BLIND-GED NOOY, MD, Nielsen Nigeria
For more than 90 years, Nielsen has provided data and analytics based on scientific rigour and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail … [Read More...]
I NOTICE THAT IN NIGERIA THEY LIKE MONEY AND FOOD-PATRICIA
You’re welcome to Nigeria Thank you so much. Is it the first time you are coming to Nigeria? Yes. What was your impression about Nigeria before coming to Nigeria? I felt like I would be taken hostage when … [Read More...]
Tutorials
HOW TO CONDUCT SECONDARY MARKET RESEARCH FOR YOUR BUSINESS
When conducting secondary research, keep your plan and project goals at the top of your mind. It’s easy to fall down a rabbit hole of data and become overwhelmed. Maintaining focus on your pre-established goals will keep you and your market research surveys on target. Step one is to determine your questions. Do you need to learn more about the market to help determine your target demographics? Are you hoping to learn more about the competition and how they operate? Do you understand consumer … [Read More...]