Marketing, social and opinion research business in Africa may not have attained its desired position but at least it is heading to somewhere. The insights industry in Africa has approached the innovations going on in several parts of the world and … [Read More...]
ARTICLES
Theatrics Over Youth Empowerment
With elections around the corner, politicians are overreaching themselves again to bamboozle the electorate. The flurry of gimmicks to mesmerize voters with melodramatic antics and absurdities is playing out hysterically. The recent altercation … [Read More...]
HOW HUMAN IS YOUR BRAND?
CUSTOMERS EXPECT MORE NATURAL COMMUNICATIONS FROM BRANDS TODAY, WITH MARKETERS HAVING THE CHALLENGE OF CREATING A PERSONAL CONNECTION, INCREASINGLY THROUGH THE USE OF AUTOMATION. In October, Braze announced a new, precedent-setting piece of … [Read More...]
BRIGHT FUTURE FOR POLITICAL POLLS IN NIGERIA
The 2019 elections in Nigeria have been concluded, albeit with mixed reactions trailing the outcome, particularly in relation to the electoral process and conduct. While many commentators and observers, both local and international adjudged … [Read More...]
OUR NARRATIVES: FALTERING STEP? LEAP GROWTH?
Nature is not static hence change is constant. The following philosophers perceive change as inevitable. “The only way that we can live, is if we grow. The only way that we can grow is if we change. The only way that we can change is if we … [Read More...]
LAGOS AGOG AS NiMRA WELCOMES DELEGATES TO 3RD AFRICA FORUM
All is now set for the African Market Research Association (AMRA) conference called Africa Forum 2019, billed to hold at the Federal Palace Hotel, Victoria Island, Lagos from April 15-17 as local organizing committee members of AMRA and hosting … [Read More...]
GOOD ADS AND BAD ADS: LEARNINGS FROM FACIAL CODING
The Yoruba ethnic group in Nigeria are strong believers in the power of the eyes in storytelling and approval. They are of the opinion that a person’s position on an issue can be deduced by the facial expression and you cannot hide your … [Read More...]
THE RISE OF AUTOMATION IN MARKET RESEARCH
BRANDS ARE INCREASINGLY TURNING TO AUTOMATED RESEARCH TECHNIQUES TO PRUNE THE MARKET OF POOR METHODOLOGIES, TOXIC PANELS AND ANECDOTAL RESULTS, BUT THERE WILL ALWAYS BE A NEED FOR HUMAN ANALYSIS. By Steve Hemsley Machines are being used to … [Read More...]
HOW RELIABLE ARE OPINION POLLS?
Political opinion polling has recently come in for some very heavy criticism, in different countries around the world; and yet this criticism continues to often be one-dimensional, and based on over-inflated expectations, without any appreciation of … [Read More...]
INTERVIEWS
BRANDS THAT HAVE NOT BEEN ABLE TO DIFFERENTIATE EVENTUALLY DIE -SALAMI IBITAYO
IBITAYO SALAMI is Chief Client Officer, West Africa Cluster at Ipsos. She gave insights on brand identity and what makes brands stand out in competition saying that a brand must have a purpose in the life of a … [Read More...]
‘WE CAN SAY WE HAVE A MEASURE OF GROWTH AND IMPROVEMENT’-Benson
BENSON OLUBODUN is the Managing Director/CEO of Glopath and Partners Ltd., a market research firm that has a strong footing on qualitative research. So how is the market research industry in Nigeria doing … [Read More...]
MARKETING RESEARCH INDUSTRY IN NIGERIA HAS HAD SERIES OF TRANSFORMATIONS – IBHADE INEGBENEKALO
IBHADE INEGBENEKALO is the Managing Director, Market Trends International, one of the pioneer market and social research agencies in Africa. He takes a look at the changes on the methologies of doing research in … [Read More...]
African Market Researchers Are Prepared to Build the Future and Lead-YEMISI MAKINDE
YEMISI MAKINDE is the Managing Director/ Lead Consultant Quant Hub Insights Services Limited. She has over 20 years Post Graduate Work Experience: (6 years Market Research Supplier + 16 years in Knowledge & … [Read More...]
RESEARCH AGENCIES ARE GETTING BETTER BY THE DAY -TONY ADEDOYIN
TONY ADEDOYIÑ is the Chief Executive. Officer of Marketing Support Services Limited( one of the early promoters of marketing research business in Nigeria. Adedoyin has experience running over four decades in … [Read More...]
AFRICA RESEARCH WILL GO PLACES–YEMISI
YEMISI ADENUGBA (FALEYE) is currently the Project Comptroller for Action Plan Int’l. Her mandate is to create a profitable and sustainable business that supports organizations to achieve set and expected business … [Read More...]
Qualitative Research Techniques May Evolve But Deep Dive Connection Through Empathy Is The Constant Goal – Stella Okpala
STELLA OKPALA is Managing Director/Principal Deep Diver at Deep Dive Research Limited. She is a fine blend of experience and fresh new perspective, combining creativity with knowledge borne of over 2 decades … [Read More...]
TECHNOLOGY TOOLS IN MARKET RESEARCH HAVE HELPED TO INCREASE OUR QUALITY CONTROL MEASURES -FASAKIN
MR.LANRE FASAKIN is former president, Nigerian Marketing Research Association (NiMRA) and CEO Communication & Marketing Research Group Ltd. (CMRG), a leading market research company in Nigeria. Between when … [Read More...]
I FEEL VERY FULFILLED, BUT I DON’T FEEL OLD – KAREEM TEJUMOLA, FOUNDER RMS, CHAIRMAN KANTAR NIGERIA
KAREEM TEJUMOLA POPULARLY REFEREED TO AS ‘UNCLE TEJ’ IS ONE OF THE FOUNDING FATHERS OF MARKETING RESEARCH IN NIGERIA AND HAS DONE SO MUCH TO PROMOTE THE BUSINESS IN AFRICA. THE DOYEN OF MARKETING RESEARCH IN … [Read More...]
Tutorials
5 BEST PRACTICES FOR CRAFTING THE PERFECT SURVEY INVITATION EMAIL
Why you should leverage survey invitation emails Survey invitation emails are a lucrative way to get a statistically significant response rate when distributing your survey. With the number of email users worldwide projected to rise to 2.9 billion by 2019, according to Statista — along with research by Litmus which tells us 72 percent of people prefer email over other channels of communication – integrating a process to optimize this distribution channel is proven to be worthwhile. With so … [Read More...]