With elections around the corner, politicians are overreaching themselves again to bamboozle the electorate. The flurry of gimmicks to mesmerize voters with melodramatic antics and absurdities is playing out hysterically. The recent altercation … [Read More...]
ARTICLES
LIVING IN A MODERN DAY ECONOMY LIKE NIGERIA
In this 21st century economy, every nation is either developed or undergoing development . A country like Nigeria has been facing different challenges from every aspect of economic growth and our leaders are no way utilizing opportunities that … [Read More...]
HOW TO USE SOV TO PREDICT, DRIVE OR IMPACT A BRAND’S TOMA – A NIGERIAN PERSPECTIVE
So what is the correlation between these two levers and how can SOV be used to drive, predict or impact TOMA in a Nigerian context? Awareness is usually the main building block to a relationship between consumers and a brand. This would start from … [Read More...]
How Marketing Research Can Become Like Morning Coffee…7 Must-Haves
This is the 8th anniversary of an amazing event. As Chief Research Officer at the Advertising Research Foundation, I orchestrated a day that brought together 30 leaders for a brainstorming session facilitated by Thinktopia, a leading brand … [Read More...]
WOMEN IN RESEARCH IN AFRICA
There’s growing acceptance and recognition of the important role women play in the development process. Just as women are crucial to the success of family planning programs; bear much of the responsibility for food production and account for an … [Read More...]
TECH, CONTENT AND CREATIVITY DRIVE BIGGEST RISE IN TOP 100 MOST VALUABLE GLOBAL BRANDS
The total brand value of the BrandZ Top 100 grew by a record 21%, adding almost $750 billion to the ranking, now valued at $4.4 trillion China accounts for the three fastest rising brands as the country’s brands grow at double the pace of US … [Read More...]
INTERVIEWS
WOMEN BELIEVE THAT THEIR EXPERTISE, INTELLECT, CAPABILITIES OR QUALITY SHOULD SPEAK FOR THEM. THEREFORE, IT’S NEEDLESS LOBBYING ANYBODY- YEMISI MAKINDE
YEMISI MAKINDE is the Managing Director/ Lead Consultant Quant Hub Insights Services Limited. She has over 20 years Post Graduate Work Experience: (6 years Market Research Supplier + 16 years in Knowledge & … [Read More...]
SOME WOMEN ARE DISADVANTAGED BY THEIR OWN CHOICE BECAUSE IT’S WHAT YOU BELIEVE IN THAT YOU WILL BECOME – YEMISI
YEMISI ADENUGBA (FALEYE) is currently the Project Comptroller for Action Plan Int’l. Her mandate is to create a profitable and sustainable business that supports organizations to achieve set and expected business … [Read More...]
THE WOMEN ARE COMING-UGO
UGO GERI-ROBERT (Mrs.) HEAD KANTAR - MILLWARD BROWN NIGERIA is an accomplished Marketing and Management Consultant with a difference; known for her passion to help companies develop both their brands and marketing … [Read More...]
KANTAR WORLD PANEL BUSINESS IN NIGERIA HAS GROWN EXPONENTIALLY IN THE LAST FEW YEARS –TINA UMUNNA
TINNA UMUNNA is Business Development Director, Kantar World Panel (KWP) Africa and the Middle East Tell us a bit about yourself, your background and current role as Business Development Director for KWP in Sub … [Read More...]
OPINION RESEARCH IN AFRICA: A TALL ORDER?
he desires, wants, and thinking of the majority of the people – or the collective opinion of the people of a society or state on an issue or problem – is called public opinion. For the first time, it became … [Read More...]
RESEARCH IS SCIENCE, IT HAS TO BE METHODOLOGICAL –JOHVINE.
JOHVINE WANYINGO, Country Manager, Infotrak Research & Consulting Nigeria Limited. Mr. Wanyingo has 14 years’ experience in Marketing and Social Research, handling both local and multinational clients in … [Read More...]
Tutorials
HOW MARKET RESEARCH CAN HELP YOU INCREASE PROFITS?
HITESH BHASIN If used properly, market research can help you add more profits and increase the bottom line of your company. Here is one of the most common — but avoidable — problems in business. Management or the business owner comes up with the idea of introducing something new. Since they feel they know the market fairly well, they don’t spend the time to check whether or not their customers actually want it — after all, they “just know.” Certain their experience and intuition will guide … [Read More...]